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thais klein

MBM Mind Body Motion

A group of women of diverse ages, races, and bodies. They are dancing in front of light pink background color. They seem happy and cheerful to each other. Wearing black leggings and a mix of black and pink tops with messages as "There are no flaws."
Two women stand up side by side, holding hands. One is blonde, and the other has curly brunette hair; she is a plus-size model. They look very confident eyes and happy. They are wearing black leggings with a pink top with the message "There are no flaws."

More than a new brand, it seeks to present a movement, a lifestyle that embraces every women that feel good about herself, living, sharing and caring her life and the community.

Two women stand up side by side, holding hands. They are walking and smiling. The black woman is looking at the other models as saying something while the other plus-size model with curly hair is smiling and listening, looking down
She is a plus-size model with hands in the air as she doesn't care, dancing and happy with closed eyes. She is wearing black leggings with a top pink t-shirt that says, "There are no flaws."

MBM builded an open dialog between the customer and the brand. Giving voice to their stories and desires.
Providing actions back to the community as well.

A collage with multiple images that shows sisterhood. At the top left is a copy that says about the attitude we are looking forward to showing in the campaign: positive, sensitive, detail, affectionate, comfortable, effortless.
A woman blonde model jumping sidewise to the camera. She is smiling and has her bent legs in the air as if she is flying. We cannot see the floor, which helps to the feeling of flying as well. She is wearing a black legging with a top dark gray sweatshirt
Two women side by side. They are back to the camera, and one has her head leaning on the shoulder of the other. A sensation of caring for each other. They are both wearing a black top bra and leggings, holding a blank pink sweatshirt written on LOVE.

#creativedirection #brandstrategy

Branding, launch campaign, website, digital, media activation

A new life wear brand that empowers and inspires. 
The goal was to create a brand for all woman, one that is an inclusive vision of beauty for all the world to see. MBM reminds women to always be comfortable in their own skin.

With a focus on sisterhood and supporting one another, we understand that women come in different sizes, ages and lifestyles.

The one thing in common is that they embrace who they are.