Designing the Future
Partner up with Grace Stratton
in this campaign to tell her story through her lens. Starting with the notion of “nothing about us, without us” by Yuha Asaka and shifting our focus of the TVC on the process and creation of the, highlighting how our continued collaboration with
Grace and All is for All embodies this spirit.
JUNIPER Unlimited’s mission and set a new standard for sharing stories about disability. This is not just apparent in the talent that is featured but we have also carefully considered all parts of the production to ensure that it is
truly inclusive and accessible.
#campaign #brandawareness #disability #inclusion
Nothing about us, without us
This phrase has become a mantra for disabled activists; igniting purpose and emotion. It defines a movement beyond visibility and representation to involvement and immersion. On the set of the first JUNIPERunltd campaign, speaking these words brought tears. Tears that only happen when you are full of pride and awe. An emotional release because something which was once a dream, or an out-of-reach ambition, has become a reality. At JUNIPERunltd, we believe that disabled people are not just the subjects but the architects. That is our definition of designing the future.
The first episode of the JUNIPERunltd campaign brought us almost ten thousand miles from our New York HQ to Wellington, New Zealand. Leveraging the power of the internet to connect us, we virtually visited the Pacific Ocean to collaborate with Grace Stratton, JUNIPERunltd contributor and co-founder of All is for All. Grace has been part of the evolution of JUNIPERunltd since the very beginning; shaping our mission, broadening our vocabulary and introducing us to a whole host of writers and creatives whose words and insights you will see throughout our content.